Impact of Entrepreneurial Capability on New Product Development and Marketing Performance
نویسندگان
چکیده
This study departs from the problem of empirical contradictions in findings relationship between entrepreneurial capability and business performance. aims to examine analyze effect Entrepreneurial on New Product Development which has an impact Marketing The population this research is batik UMKM listed Map Report Batik Industry Trade Office Central Java Province 2013 criteria accordance with Law Republic Indonesia no. 20 2008 non-exporter refers distribution data number SMEs batik. unit analysis that will be used as respondents owner or manager 3 (three) major areas Java, namely Semarang, Pekalongan Surakarta many 364 respondents. technique Structural Equation Modeling. (SEM) AMOS/Amos Graph program. results indicate a positive significant new product development marketing performance
منابع مشابه
Marketing capability, organizational adaptation and new product development performance ¬リニ
a r t i c l e i n f o The authors propose a mediated moderation model that links marketing capability from an outside-in perspective, organizational adaptation mechanism exploitation and exploration, organizational structural factors, and new product development (NPD) performance. The model is tested using survey data from USA and China. The results suggest that marketing capability is positive...
متن کاملThe impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
a r t i c l e i n f o Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out the relative impact of a firm's functional capabilities (namely, marketing and operations) and diversification strategies (product/ service and international diversification) on financial performance. We hypothesize that this linkage depends on the firm's relative efficiency to integr...
متن کاملthe impact of morphological awareness on the vocabulary development of the iranian efl students
this study investigated the impact of explicit instruction of morphemic analysis and synthesis on the vocabulary development of the students. the participants were 90 junior high school students divided into two experimental groups and one control group. morphological awareness techniques (analysis/synthesis) and conventional techniques were used to teach vocabulary in the experimental groups a...
15 صفحه اولThe Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products)
The purpose of this study was to investigate the effect of marketing capabilities on export performance of Entrepreneurial Exporter companies of Agricultural Products in Iran, directly and indirectly, with the mediating role of competitive advantages. The statistical population of this research is export companies of agriculture products in Iran, which have export performance in the past 3...
متن کاملThe impact of marketing strategies on marketing performance of textile and building industries under economic depression
The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: JPEB (Jurnal Penelitian Ekonomi dan Bisnis)
سال: 2022
ISSN: ['2442-5028', '2460-4291']
DOI: https://doi.org/10.33633/jpeb.v7i1.5822